Target x MN Timberwolves Howl Zone // Sports Activation

Agency: Push Play Creative
Location: Minneapolis, MN
Photographer: Hunt + Capture
My Role: Producer

The Howl Zone brought basketball fans together through an interactive rallying-cry experience. The activation captured GIFs of fans “howling”, with sound-responsive LED panels, and a live GIF feed on exterior monitors. Fans also competed in an in-stadium “Howl Off,” with winning sections taking home Target gift cards.As a Producer on the project, I managed staffing, giveaways, coordination with the tech vendor and booth fabricators, and oversaw the relationship with the Target Center venue.