Vivid Seats National Fan Day // Popup Concert

Agency: Push Play Creative
Location: New York, NY
Photographer: Hunt + Capture
My Role: Lead Producer

Vivid Seats declared October 11th as 'National Fan Day' to celebrate fans’ passion for live events, tying into their rewards program offering a free 11th ticket when buying ten.

As Lead Producer, I helped bring National Fan Day to life with a Times Square concert popup featuring Betty Who. Fans enjoyed live screen-printed concert tees, exclusive Vivid Seats swag, and souvenir Polaroid photos. I oversaw all aspects of production, including permits, talent management, coordinating with creative teams on stage scenic, merch tables, and giveaways, as well as hiring and managing BAs, security, and event staff.