Prairie Vodka // Popup Influencer Event

Agency: Push Play Creative + JT Mega
Location: Minneapolis, MN
My Role: Lead Producer

I helped transform a Minneapolis alleyway into The Wandering Prairie, an immersive experience for Prairie Vodka, a sustainable liquor brand. Guests enjoyed expertly crafted cocktails, the sights and sounds of the prairie, love letters to the earth, and a fully sustainable experience. As Lead Producer, I managed all aspects of the event, including hiring mixologists, florist, partnering with a PR firm to bring in influencers, and ensuring the activation remained zero-waste to align with the brand’s values.