Roundel x POSSIBLE // Conference Activation Agency: Push Play Creative Location: Miami, FL Photographer: Hunt + Capture My Role: Lead Producer
Roundel made a presence at the POSSIBLE Conference at the iconic Fontainebleau Miami Beach, creating a brand activation that blended sophistication, creativity, and just the right amount of sunshine. The activation featured a custom shaded cabana structure inspired by the coastal surroundings, complete with a temperature-controlled outdoor meeting pod. As Lead Producer on this project, I managed space concepting, budget, staffing, fabrication, print, rentals, and catering to bring the vision to life.