SixSip // Product Launch & Sampling Experience

Agency: Push Play Creative
Location: Chicago, IL
Photographer: Hunt + Capture
My Role: Lead Producer

To launch Phillips Distilling's newest product, SixSip, a Chicago riverfront Duffy Boat was transformed into a fully branded experience, offering 20-minute rides to sample all four flavors, supported by custom giveaways and Polaroid photo moments. The activation extended to nearby bar Tiny Tapp, creating multiple touchpoints for trial and visibility in Chicago’s summer hub. As Lead Producer, I managed the SixSip floating tasting launch on the Chicago River, overseeing budget, permits for on-water sampling, staffing, sourcing the boat vendor, print vendors, and captain.