Vivid Seats Luck Roller // Festival Tour Activation

Agency: Push Play Creative
Locations: Coachella, Lollapalooza, Austin City Limits, BottleRock
Photographer: Hunt + Capture
My Role: Producer

The Lucky Roller was created as an interactive brand experience for Vivid Seats at major music festivals like Coachella, BottleRock, Lollapalooza, and Austin City Limits. The original 1950s golf cart was transformed into the Vivid Seats Lucky Roller, featuring an oversized vending machine that dispensed festival swag like bandanas, fanny packs, sunglasses, and chances for VIP upgrades. As a Producer on this project, I oversaw shipping assets to each festival location, scouted sites, and managed staffing for the tour.